Mission: PCSC Communications & Marketing demonstrates why PCSC is the premier destination for education.

Director of Communications & Marketing
Lauren LaFaive
Email Lauren LaFaive
Cell: 574-780-9998

What does Communications & Marketing do?

• Manages Social Media – Runs the corporation’s official social media accounts and assists schools/departments with their individual pages to maintain consistency and engagement.

• Oversees Branding & Marketing – Creates and manages promotional materials, ensuring brand consistency across all platforms.

• Handles Mass Communication – Sends out district-wide messages, including weather delays, emergency notifications, and general updates, refining messages for clarity and impact.

• Coordinates Press Coverage – Requests media coverage (newspapers, radio, TV) for school events, builds relationships with local press, and escorts media on campuses as needed.

• Captures & Edits Event Photography – Takes and edits photos for school events, special programs, and marketing materials upon request.

• Manages the Website – Maintains the school district website, ensuring compliance with state and federal requirements (ADA accessibility, required postings, and document archiving).

• Recruits Staff & Students – Supports district-wide recruitment efforts for new employees and students through marketing campaigns and outreach.

• Advises & Trains Staff on Communication Best Practices – Helps school administrators and staff refine messaging and use communication tools effectively.

• Develops Crisis Communication Plans – Works with leadership and Safety & Security to prepare for crisis situations, ensuring clear and timely communication during emergencies.

• Designs & Edits Publications – Creates newsletters, brochures, flyers, and digital content for district-wide use upon request.

• Supports Event Planning & Promotion – Assists in planning and promoting district events, including logistics, communication strategies, and materials.

• Manages Public Relations & Community Engagement – Strengthens relationships with local businesses, organizations, and stakeholders to enhance the district’s reputation and outreach.

• Monitors & Responds to Public Inquiries – Oversees messaging on social media and other platforms, responding to community questions and concerns professionally or connects them to proper resource.

• Tracks & Analyzes Engagement Metrics – Monitors website and social media analytics to assess communication effectiveness and adjust strategies accordingly.